This week I listened to a marketing podcast “For Immediate Release” the podcast that I listened to was FIR Speakers and Speeches: Alex Plant on Corporate Video Channels. The speaker, Alex Plant, was talking about the role of video in corporate marketing. Alex is an employee for NetApp that works with social media and video marketing. According to their website, NetApp is a company that works to help people affordably store, manage, protect, and retain their data. They have a reputation for innovative problem solving by creating products and solutions that deliver efficiency savings and enable breakthrough business capabilities.
Throughout the speech Alex talked about the importance of creating different videos for different audiences and customizing videos for specific audiences. He talks about how NetApp uses videos to connect with their employees. They do this by interviewing people from the company to be dispersed within or outside the company.
He also talked about the growing use for social media in the professional world and how it is no longer a “tween thing.” He says that it is important because it is becoming a worldwide tool that can connect us with major consumers in China and Japan and other locations where social media sites are widely used.
There are many ways that listening to PR and Marketing Podcast can benefit PR students. For one it will inform you of key leaders in the field you are entering into. Podcast will keep a PR students or professionals updated on new techniques and methods that are being used and they will be able to see how these methods can be modified to work for a current clients.
Also podcast can be useful to simply refresh yourself on the fundamentals and basics that you have already learned. You can see how some professionals are putting a twist on the basics and using them in new and innovative ways. I think that it is important to keep updated with what is going on in your chosen profession, public relations or otherwise. Podcast can help you do that along with many other things.
